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Humbly Exquisite

Equal parts bold and refined, ROAR’s humbly exquisite coffees and teas exude premium, refined quality in every drop – elevating the customer experience beyond the bean, leaf and cup into a realm reserved only for those who do not compromise on their high standards of excellence.

Uniquely Crafted

ROAR products are uniquely crafted using the world’s finest coffee beans and tea leaves to fuel the go-getters of today and the high achievers of tomorrow, and are designed to deliver the complete solution for modern, progressive businesses who wish to make powerful statements.

Undeniably Superior

ROAR’s undeniably superior coffees and teas are responsibly sourced, certified sustainable and easily traceable from the point of origin to your cup – from which a portion of every serving is donated in support of charitable organizations that work to make our world a better place.

Brand Story

Bold and brilliant, ROAR is liquid luxury. Whether it’s the rich single-origin coffee or the delicate fine tea, every drop is exquisite. Refined. Tasteful perfection. Upscale, yet humble. ROAR is for those who want to reward themselves with the best – and for whom the experience outweighs the cost. Because drinking ROAR goes well beyond simply enjoying a cup of coffee or tea. It’s a statement. A declaration. It says to the world “I never settle.” It’s a humbly exquisite ROAR.


FRACTIONAL: Our traditional frac packs include humbly exquisite ground coffees that meet SCA Gold Cup Standard in a pack weight of 3.25 ounces.

URN: ROAR’s bold and refined ground coffees are offered in larger sizes to cater to higher volume needs, such as at a banquet.

WHOLE BEAN: For the freshest, most authentic taste, ROAR coffee is available in 2.5 lb. bags to ensure the freshest product.

SINGLE-SERVE: The most convenient of ROAR’s coffee offerings, our single-serve pods come in pre-packaged, environmentally friendly filters that produce a superior single cup with each use.

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ICED: Our iced tea leaves are grown specifically for iced tea to produce an exquisite, naturally sweet flavor. ROAR Iced Teas are sold in fractional packaging, including a variety of luxurious flavors and are Rainforest Alliance Certified.

HOT: Our organic hot teas are produced with meticulously plucked tea leaves, available in both traditional and botanical blends, and offered in pyramid sachets or as loose teas.

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  • All ROAR products are responsibly sourced.
  • ROAR is made with the finest beans and tea leaves traced from the point of origin to your cup.
  • A portion of every serving is donated to support charitable organizations that work to protect the environment and improve the lives of people around the world.

Start Serving Today!

Finding the perfect beverage solution for you and your business is paramount. Contact us today to get started or call 1-800-366-5836 to speak with a representative.

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Learn How We Serve

Discover how we combine our expertise in product, equipment, distribution & service to create a customized beverage solution that is right for your company.

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Hear Our Story

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas.

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