Uniquely crafting your program using a blend of what we do best...
products, equipment, distribution and service.
A customized beverage solution that is right for your company.
Royal Cup always is sourcing the best green coffee and working with experts to create a blend that will create an experience that is to be savored.
Our Blended Solutions combines expertise in product, equipment, distribution and service to create a customized beverage solution for your company - one that your employees and patrons will love and appreciate. The Blended Solution we create for you is unique to your business, as it is developed in conjunction with your personal beverage consultant.
Dedicated to serving the best coffee and tea coast to coast.
Royal Cup is known for its terrific variety of exceptional, high-quality coffees and teas. Our dedication to developing long-term relationships with farmers and importers, along with our top-notch roasting capabilities, enables us to provide consistently superior products to our customers.
In addition to our coffees and teas, we also offer a full range of beverage supplies. Royal Cup is the right call to meet all beverage supply needs, whether you’re searching for a distributor of wholesale fountain beverages and juices, dependable water-filtration systems or a reliable provider of sugar, creamer and other condiments.
Combined or separately, our products create experiences that our customers savor. Learn more about how Royal Cup achieves the highest industry standards.
Dedicated to providing the best beverage equipment available.
We partner with the world’s foremost beverage-equipment manufacturers to produce customized solutions for our customers who serve their clients and customers. Whether you want 8 ounces or 10 gallons, iced tea or iced coffee, a cold glass of juice or a shot of espresso, we can design a customized beverage-equipment solution to make sure that you and your customers never go thirsty.
While our equipment packages are the most reliable in the industry, occasional service needs do occur. Royal Cup is staffed to resolve your needs quickly. With more than 70 Royal Cup technicians and 400 service partners strategically located across the country, we are prepared to respond rapidly (within 24 hours) to keep you brewing.
Our Equipment solutions include
- Fresh Brew Coffee & Tea
- Single Serve
- On-Demand Coffee & Tea
- Frozen Beverage
Dedicated to getting our outstanding products to the right place, at the right time and in the right manner.
The constant pursuit of our company’s vision - serving the best coffee and tea coast to coast - has evolved with our customers over more than 100 years. Founded as and remaining a family-owned business, Royal Cup has expanded from its origins as a horse and buggy delivery service in the streets of downtown Birmingham to service some of the largest hotel, restaurant and foodservice chains across the United States and the Caribbean. With Royal Cup, you get the products you need, when you need them and in the manner in which you desire them.
Dedicated to providing an unmatched level of program service and support.
Many companies like to talk about service, but rarely have a system in place to deliver on it. Our employees are focused on “one vision” - to provide the solution you are looking for by delivering quality service to complement our outstanding products.
Each of our customers is our most important customer. We consider each customer individually and customize the services you desire into a program that enables you to achieve your goals.
Here at Royal Cup, we prioritize service, and are able to provide it in developing your program - from the time of an initial transaction throughout the life of each relationship (which we want to maintain forever).
Start Serving Today!
Finding the perfect beverage solution for you and your business is paramount. Contact us today to get started or call 1-800-366-5836 to speak with a representative.Discover More
Hear Our Story
Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas.Read story
Discover Who We Serve
Discover how we combine our expertise in product, equipment, distribution & service to create a customized beverage solution that is right for your company.Read story
Royal Cup Centennial Line Coffees
Our Centennial line of coffees represents the tradition and taste of traditionally-great coffee. This line boasts a consistent, rich flavor with a hint of sweetness, good body and aroma.
Royal Cup Villa Rey Coffees
The full-bodied flavors of Colombia, Costa Rica and Guatemala embody the vigor and drama of the South and Central American landscapes. The fertile soils of Sumatra nurture smooth, cultured blends. Rich, aromatic and high grown, the coffees of Kenya are replete with the majesty of East African plains. The diverse regions from which these coffees originate infuse their beans
H.C. Valentine Coffees
Our micro-roasting H.C. Valentine Coffee Company was founded on a commitment to produce the best small-batch, artisan roasted coffees in the world. H.C. Valentine offers the finest coffees from select beans that are sourced carefully from the most outstanding growing regions and farms worldwide. Our roastmasters produce single-origin roasts, custom blends and sustainable offerings, including Rainforest Alliance, Fair Trade and Organic.
ROAR Single-Serve System
This new and truly-innovative system delivers artisan-quality, specialty-grade coffees one cup at a time. Several ROAR coffee blends are Certified USDA Organic or contain coffees grown on Rainforest Alliance Certified farms, giving a whole new meaning to "good coffee."
Single Cup Coffee Systems
Flavia and Keurig single cup coffees add convenience and flexibility to your office-refreshment program.
Royal Cup Iced Teas:
Our tea leaves are grown specifically for iced tea brewing, providing a naturally-sweet flavor. Blends of China black tea and other specialty teas bring out a rich, non-cloudy amber color and extraordinary body.
IBIS MOON Iced Teas:
Cool, dark and delightful, IBIS MOON is a gratifying blend of premium teas. Grown in the Hunan province of China, Malawi and Indonesia, its aromatic black leaves have a deep color and clarity.
Royal Cup Hot Tea:
Royal Cup Hot Tea is made from the finest orange pekoe and pekoe-cut black tea.
Bigelow Hot Tea:
Royal Cup is proud to offer teas from Bigelow Tea Company, which has been producing quality teas since 1945.
Other Beverage Solutions
From iced coffee to juices, Royal Cup offers a wide variety of additional beverage solutions to its broad assortment of specialty and premium coffees and teas. Our solutions include frappuccinos, smoothies, juices, sodas and water, just to name a few.
For creative coffee enthusiasts who may want a little something extra, we offer a wide variety of creamer and sweetener options that allow everyone to customize their beverages as they see fit.
Royal Cup provides a large selection of cups, utensils and cleaning supplies that help round out your service offering.
The quality and reliability of equipment can make or break a beverage program. That’s why Royal Cup offers only the highest-grade coffee, tea and juice equipment, ensuring the delicious and simple delivery of finished beverage products.
Breakfast is the most important meal of the day (and pairs well with coffee). To meet our customers’ needs, we supply items such as cereal and oatmeal to serve our customers best.
Drink your Royal Cup and wear it too. Royal Cup offers gift kits, mugs and apparel for those true coffee and tea lovers.
Our team of dedicated customer service representatives are available by phone, fax, e-mail or web 24 hours a day, 365 days a year. Reach out to us anytime with any questions or needs that you have. While working with us, you will learn that sensational service is more than just a motto, it’s a way of life here.
Whether you are a national chain or a small office, everyone needs and appreciates a team with great attention to detail. Royal Cup provides each and every account with an account manager who develops a consultative relationship with each customer, ensuring proper delivery of products, troubleshooting situations and anticipating needs to help your business stay one step ahead.
Royal Cup knows and understands beverage equipment. The best product in the world is useless without the necessary equipment running optimally. A dedicated service support staff is on standby ready to interact with a national network of service providers to ensure installation is quick and accurate, and that your equipment is serviced in a timely manner.
Marketing Needs Our customized marketing programs are integral to Royal Cup’s signature service. With our experience and knowledge, Royal Cup offers unique solutions to businesses that want to reach the next level of sales and profitability.
Royal Cup provides the training structure and supporting materials that will ensure you are creating the most effective beverage experience for your business. We will help you develop a plan to achieve all your beverage goals, and help you execute the plan to ensure success.
Throughout the Royal Cup system, customers are serviced directly by our local territory managers. These trained managers provide on-site inspections and routine equipment maintenance, flexible product ordering and training of your management and staff. Their friendly faces are available when you need them, and ready to show why service has been a staple of Royal Cup’s business since 1896.
Royal Cup has partnered with the most effective distributors to ensure every customer has access to the world’s finest coffees and teas. This network of licensed distributors allows each Royal Cup customer to receive products in the way that is most efficient and convenient. Whether in-house, contracted carrier or major distributor, Royal Cup has the solution that best fits your goals.
EspresShip provides coffee and tea products directly to customers via UPS ground shipping, allowing home consumers and businesses of all sizes to enjoy quality coffee. Ordering is available 24/7 over the phone (800.366.5836), by fax or online.