2017 Sustainability

At Royal Cup, we measure sustainability success using the Triple Bottom Line. This framework captures an expanded spectrum of
values and criteria for measuring organizational success by
Social Responsibility, Economic Stability and

Environmental Stewardship.

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Report Overview

The 2017 Sustainability Report
features this, that and the other.

As a company committed to environmental awareness and socially responsible practices, Royal Cup takes pride in constantly researching and developing products and solutions. Our goal is to help customers achieve their objectives, while providing solutions that are environmentally and socially responsible.

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Social Responsibility

At Royal Cup, Corporate Social Responsibility (CSR) is central to our core values. We conduct business in an ethical and responsible way.
 We are investing in a number of initiatives to maintain our strong CSR position for the future.


  1. Continue giving a minimum of 5% pre-tax profits to charity.
  2. 90% of headquarter employees donate to United Way.
  3. Increase partnerships with MWBE (Minority and Women Businesses) Certified organizations as we continue to expand our Supplier Diversification Plan.
  4. Sponsorship and participation in the Solar Decathlon held in Denver, CO.
  5. Continue to play an active role in the communities we serve across the U.S.

2017 Goals

Economic Stability

Royal Cup recognizes the necessity of a healthy economic state in order to positively influence the well being of our employees, partners, and customers. We recognize and promote strategies that spur creativity, innovation, and entrepreneurship throughout the organization, which facilitates the creation of shared knowledge that impacts business and industry.


  1. Continue to increase our donation level to Neverthirst through our ROAR partnership. Our goal is to double our contribution in 2017 to $200K.
  2. Quantify the impact of Fair Trade purchases in Royal Cup supplying regions. Commit to development of a Fair Trade certified tea.
  3. Provide an annual update on the sustainable initiatives of Royal Cup’s Rainforest Alliance Certified co ee and tea farm producers.
  4. Hold an active seat on the board of World Co ee Research and o er continued financial contributions.
  5. Establish a dedicated group assigned to monitoring and implementing ideas generated from employees across the company pertaining to cost savings, customer improvements, employee engagement, benefit enhancement, etc.

2017 Goals

Environmental Stewardship

Royal Cup realizes the importance of being a good corporate citizen. We strive to make choices that positively impact our workplace and community. We believe in operational excellence. Royal Cup is committed to working towards operating in the most efficient, sustainable manner.


  1. Continue to implement a waste removal program for all Royal Cup facilities nationwide with the goal of diverting 95% of the waste away from a landfill by 2020.
  2. Continue to monitor our energy consumption in our facilities to ensure we are measuring favorably year over year.
  3. Measure emissions in our production facility against our established base-lines ensuring we are able to target areas with improvement opportunities.
  4. Expand our EDI transmissions to limit and seek to eliminate all paper transactions to our customers.
  5. Continue to investigate and implement water conservation programs in 2017.

2017 Goals

Archived Reports

Take a look at some of Royal Cup's past Sustainability Reports. Help us track our progress as we move towards making a larger and larger impact in every life that we touch.


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