Although we’re huge fans of fall and its festive celebrations, this month means more than pumpkin spice and trick or treating for the Royal Cup team. October is a time for spotlighting our support for the fair-trade industry. In honor of Fair Trade Month, learn a little bit more about this important cause and Royal Cup’s involvement.
What is fair trade?
Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations committed to putting people and the planet first. Fair trade is based on the idea that products bought and sold are tied to the livelihoods of others, creating a world-changing approach to facilitating business.
Choosing to purchase fair trade goods helps responsible companies grow, empowers farmers, workers, and fisherman, and protects the environment. When you see a product with the Fair Trade Certified™ seal, you can be sure it was made according to rigorous social, environmental, and economic standards.
How does Royal Cup practice fair trade?
We believe serving up the best coffee around is bigger than taste and aroma. Royal Cup is continuously increasing our commitment to fair trade products by quantifying the effect of the ingredients we use and partnering with more Rainforest Alliance Certified coffee and tea farm producers.
Since joining the Fair Trade movement in 2008, we have purchased 3,443,516 lbs. of coffee. This has resulted in $678,477.20 of Community Development Premiums for farmer communities to invest in quality and put towards bettering their communities. Our team is dedicated to educating ourselves and our customers on these vital initiatives, as well as the positive impact this movement makes around the globe every day.
How can you contribute to fair trade?
Royal Cup makes it easy (and delicious) to show your support for the Fair Trade movement. Shop our fair trade selections and find the perfect pick-me-up that’s also beneficial to both the environment and economy.
Sustainability has never tasted sweeter! This tasty blend features notes of cocoa and caramel with a velvety finish.
Need an on-the-go option? We’ve got you covered. This bold blend is rich in taste and curated with beans grown on Rainforest Alliance Certified ™ farms.
Whether it’s shopping our coffees, spreading awareness, or purchasing other fair trade products, we hope you choose to support this important initiative during Fair Trade Month!