Royal Cup Coffee & Tea Through the Decades

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Since our founding in 1896, we’ve bean on a mission to serve up the best coffee around – and we’re not slowing down anytime soon! As we kickoff a new decade, our team at Royal Cup is reflecting on the many years of hard work and growth that got us to where we are today! Join us as we travel through time to share the story of Royal Cup throughout the decades.

1800s: The Start of Something Brew-tiful

In 1896, our humble beverage business was founded in Birmingham, Alabama, as the Batterton Coffee Company. Henry Batterton opened the state’s first coffee roaster and provided the perfect pick-me-up for customers throughout Alabama (some things just never change). Trendy before his time, mason jars served as the original packaging for this timeless beverage!

1900s: Moving & Grooving

In 1909, the company outgrew its original building and moved to a new facility on First Avenue North in downtown Birmingham – but new spaces weren’t the only moves the company was making. Our original packaging received a colorful facelift for customers to enjoy!

1950s: New Name, Same Quality

After Henry Batterton passed away in 1930, the bank took control of the company. In 1950, a group of investors led by William E. Smith purchased the coffee company, and its name was officially changed to Royal Cup, Inc. This decade also brought exciting changes like our start in the hotel and restaurant industry!

The 1960s: Changing it Up

After William Smith passed away in 1968, his son, William E. Smith Jr., stepped in as vice president and general manager of Royal Cup Coffee. In 1968, Royal Cup established its first office coffee sales route – a service we still pride ourselves on today!

1970s: Here We Grow

The 1970s brought a-latte growth for the Royal Cup family. Royal Cup, in collaboration with close industry friends, established the business cooperative Dine Mor Foods in 1972, allowing Royal Cup to serve customer locations across the country. To support its rapid growth, Royal Cup relocated in 1976 to our beautiful corporate campus that still stands today!

1980s: This Ain’t Our First Rodeo

Royal Cup continued its steady growth into the 1980s! In 1982, Royal Cup expanded into the Lone Star state by serving the Dallas and Houston markets. We also welcomed a shift in leadership as Hatton C. V. Smith, William E. Smith, Jr.’s younger brother, became President of Royal Cup!

1990s: 100 Years of Tradition

The 1990s brought a lot of excitement as we celebrated our centennial year in 1996! We honored this milestone with the unveiling of a roaring new logo and a specialized product line that represents the tradition and taste of our great coffee.

2000s: Rock-solid Start to the Century

We started the new century off with the launch of several amazing lines like our Villa Rey coffees and IBIS MOON teas. Our company was on the move to create products that met the unique needs and desires of our customers around the country. In 2007, Royal Cup expanded its west coast route delivery operations to California, allowing Royal Cup to serve the best coffee coast-to-coast!

2010s: A Latte of Change

We kicked off this decade by introducing the first version of Roar to customers nationwide! Royal Cup also grew internally under the leadership of our new CEO, Bill Smith III, grandson of William E. Smith. In 2016, we completed a three-year manufacturing expansion project, including a new 33,000-square-foot facility to improve and automate the storage and movement of our favorite pick-me-up. In 2019, we closed out the decade with the rebranding of our product portfolio, consolidating several existing brands into a new family of four core brand identities: Prideland, Royal Cup Signature, ROAR and H.C. Valentine.

We’ve had a pretty incredible journey so far, and we can’t wait to see where this next decade takes us! Our team at Royal Cup can’t expresso how much it means to have the support of our loyal customers, partners and team members along the way!