100,000 Nutritional Bars & A Dent in Food Insecurity

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Social responsibility is central to our core values and infused throughout our company culture, and we strive daily to identify new ways that we can make a positive impact across our global footprint.

At Royal Cup, we’re passionate about giving back to the communities in which we are fortunate to work, especially Birmingham – our hometown. Over several years, Birmingham has experienced something of a food renaissance – from the Pizitz Food Hall to Frank Stitt’s and Chris Hasting’s high-end restaurants. Just this month, Time Inc. announced they were moving Food & Wine, one of the nation’s most-respected food magazines, from New York to Birmingham.

This is great news for the city, but we still face significant challenges related to hunger and food insecurity. According to U.S. Department of Agriculture, nearly 20 percent of Alabamians – almost one million people – are food insecure, which means they’re not sure where their next meal will come from. In order to solve this very real problem, we need more than just educational resources, state- and federally funded programs and political reform. We need community support. Royal Cup is committed to doing its part.

Most recently, we donated 2,731 cases of delicious and healthy nutritional bars – a great snack made with real ingredients, such as strawberries, pistachios, Misson figs and Marcona almonds, which provide an excellent source of nutrients – to the city of Birmingham so that they could be distributed to local organizations who provide food to those most in need.

This month, we worked with a wonderful organization, Christian Service Mission (CSM), who received 98,316 of these nutritional bars from the city. CSM specifically works to assist underserved and under-resourced populations in Birmingham through acts of service by connecting communities of resource with communities of need. After receiving the bars, CSM acted as the hub for organizations across the city to pick up the bars along with other items they need. Pickups occur every other Monday and Wednesday at CSM, and are an opportunity for organizations to come and gather provisions, including medical supplies, fresh produce, food, beverages and much more.

We were lucky enough to help CSM distribute some of the nutritional bars to several local organizations. A number of Royal Cup team members joined the effort, including people from our marketing division, office supply division, convenience store division and leadership team. We were proud to give our time, energy and resources to such a great cause, and learn more about an organization which does such meaningful and impactful work for the greater Birmingham community.

From all of us at Royal Cup, we’d like to give a big thank you to both CSM and the city of Birmingham for all of your efforts toward helping to reduce food insecurity here in our hometown. We’re grateful for the opportunity to witness the magic which make this such a special place!

For more information about CSM, or to learn how you can help, click HERE or HERE