Royal Cup, Inc. and Cheeriodicals Spread Cheer to Hospitalized Children

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More than 400 employees from Royal Cup, Inc. will spread cheer in the form of 600 big green cheer-up boxes to patients at Children’s of Alabama, Monroe Carell Jr. Children’s at Vanderbilt, Seattle Children’s and Diamond Children’s Medical Center Tucson during "Cheeriodicals Day" events. Cheeriodicals are "big green boxes of cheer" made up, in this case, of age-appropriate magazines, activity books, puzzles and toys for the children to enjoy.

Royal Cup employees, who are in Birmingham for their annual company meeting, volunteered their time to assemble the boxes.

"We were thrilled to have Royal Cup and Cheeriodicals visit Children’s of Alabama," said Kelly Baker, Special Events, Children’s of Alabama. "We sincerely appreciate Royal Cup sponsoring this day of smiles for the children and families.”

"We're excited to work with Royal Cup to deliver cheer to hospitalized children in four different cities across the U.S.," said Gary Parisher, President of Cheeriodicals. "A team of 400 Royal Cup employees assembled the gift boxes, and then a smaller team personally delivered the gift boxes to Children’s of Alabama. It’s been amazing to be part of such large effort by Royal Cup to spread cheer across the country!”

After a special delivery to Children’s of Alabama, which arrived courtesy of one of Royal Cup’s familiar brown delivery trucks, Cheeriodicals staff and enthusiastic Royal Cup team members began handing out the big green boxes of cheer to patients and their families at the hospital. The boxes were tailored to both boys and girls in several different age groups, and are sure to bring joy to the children. Royal Cup teams based in Nashville, Seattle and Tucson will also make special Cheeriodicals deliveries in their respective markets within the next week.

“Giving back to the communities in which we are fortunate to live and work is one of our core values,” said Bill Smith, CEO at Royal Cup. “We are grateful for the opportunity to bring Royal Cup employees together and spend some time helping to spread cheer to hospitalized children and their families in four different cities across the country.”

Cheeriodicals Day is catching on across the country as corporate teams have now delivered more than 40,000 Cheeriodicals to hospitalized children. Cheeriodicals has worked with children's hospitals in dozens of markets nationwide, including: Houston, Phoenix, Dallas, Cincinnati, Chicago, Las Vegas, Atlanta, Fort Lauderdale, Los Angeles, New York and San Francisco, and plans to continue working with corporate sponsors to bring cheer to children's hospitals throughout the country.



About Royal Cup, Inc.

Royal Cup, Inc. is a major importer, roaster and distributor of premium and specialty coffees and teas for restaurants, hotels, resorts, foodservice companies, business offices and convenience stores throughout the United States and the Caribbean. Established in 1896, Royal Cup is a family-owned company dedicated to providing sensational service for each customer. For more information, visit

About Cheeriodicals

Cheeriodicals is a national corporate team building company that conducts philanthropic events benefiting children’s hospitals, Ronald McDonald Houses, Veterans hospitals and other charities across the country. For more information about Cheeriodicals visit, or follow Cheeriodicals on Twitterand Facebook.

About Children’s of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children. Ranked among the best pediatric medical centers in the nation by US News & World Report, Children’s provided care for youngsters from every county in Alabama, 42 other states and 10 foreign countries last year, representing more than 653,000 outpatient visits and nearly 14,000 inpatient admissions. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional specialty services provided at Children’s South, Children’s on 3rd and in Huntsville and Montgomery. Primary care is provided at more than a dozen medical offices in communities across central Alabama.


Mary Martha Parisher, 205-677-2069

Royal Cup, Inc.
Kyle Erickson, 205-533-8319