Waffle House Suppliers Place Friendly Bet on Annual Waffle Wager

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Free Waffle House waffles, hashbrowns and coffee will be waiting for the fans of either the University of North Carolina (UNC) Tar Heels or the North Carolina State University (NC State University) Wolfpack as a part of the 2016 Waffle Wager.

We've teamed up with two other suppliers for Waffle House, Basic American Foods and C.H. Guenther & Son, in the fourth annual Waffle Wager on the November 25 Carolina-State game.

“While the Carolina-State game goes back to the 1890's, there is even more on the line this year,” says Walt Ehmer, Waffle House President and CEO. “The Tar Heels and Wolfpack are playing for more than just bragging rights—they are playing for free food for their fans. Now that’s pressure.”

Fans of the winning team will receive Waffle House goodness at either a Waffle House restaurant in Chapel Hill, N.C., or Raleigh, N.C. If NC State University wins the game, Basic American Foods and C.H. Guenther will foot the bill for hashbrowns, waffles and coffee and if UNC wins, we'll pick up the tab. The “payout” date, time and winning Waffle House location will be announced after the game.

“We’re teamed up with Basic American Foods, so it’s waffles and hashbrowns on the UNC side,” says Dale Tremblay, President and CEO of C.H. Guenther and Son, Inc.

“We won’t ‘waffle’ on this and are looking forward to Carolina ‘scattering, smothering and covering’ State so Royal Cup will be paying the tab,” added Mike Villano, Basic American Foods Vice President of Sales and Marketing.

“Not so fast my friends,” says William E. Smith, Jr., Chairman of Royal Cup Coffee & Tea. “The Wolfpack will have all of the Waffle House coffee lovers rooting for them. We’re looking forward to treating the State fans and having the waffle and hashbrown companies pay for it!”

To date, the Waffle Wager has served fans nearly 8,000 waffles, 7,000 orders of hashbrowns and 4,000 cups of coffee to breakfast-loving college students. In addition, $25,000 in scholarship funds has been donated to the winning university. 

All three companies participating in the Waffle Wager supply products to Waffle House restaurants. Basic American Foods supplies Waffle House’s hashbrowns, C.H. Guenther supplies its waffle mix and Royal Cup supplies its coffee.