Coffee is the #2 most traded commodity in the world behind oil. But, like any other commodity there is a limited supply of it. Here are 3 easy ways to help roasters (like us) sustain great coffee for generations to come.
Coffee is a wonderful business to be in. Excitement around coffee is at its highest in years and its amazing to watch how the coffee industry is growing and evolving. More now than ever the everyday coffee consumer is equipped to understand the different factors that go into coffee and just what can make a great cup of coffee. However, although coffee is as hot as its ever been, we in the industry are currently preparing for a potential coffee shortage that could impact the drink we love and cherish so much. Along with rising and falling social/environmental factors we must work harder than ever to help protect and support coffee, from the farm it grows on to the cup it is poured into.
Luckily, this is a group effort. Whether you are a coffee fanatic who downs 4 cups a day of this liquid encouragement, or enjoy just one cup when you need a lift, there are a plethora of opportunities that YOU (yes you) can take advantage of to make a difference with coffee. Here is a quick graph we've put together that you can download and share with your friends! Remember, we're all in this together and together we can conserve and help sustain this wonderful beverage for generations to come!
Be sure to visit our Sustainability page for more on what we as a company are doing to sustain great coffee!