Royal Cup Donates over $28,000 to Neverthirst

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We're excited to announce that we've written our first donation check to Neverthirst! 

About our partnership with Neverthirst

Late last year, we announced our partnership with Neverthirst, an international nonprofit organization that helps bring clean water to underserved countries. For every serving of our Roar coffee sold, two cents is donated to Neverthirst. While two cents may not seem like much at first glance, it definitely adds up -- after just one quarter, we were able to write a check for over $28,000! 

Pictured from Left to Right: Brandon Gossett and Mark Whitehead from Neverthirst

From the beginning, we knew that Neverthirst was a worthy organization, but we didn't expect the community to rally around the cause as much as they did. One family was so inspired by the organization that they handmade coffee cozies to raise $300 to purchase Biosand filters for those in South Sudan. How cool is that?

The great thing about this initiative is that people don’t have to change anything they’re already doing. They just have to keep drinking coffee and they’ll be making a difference." -Michael Hogue, Marketing Manager, Office Coffee Division.

To everyone who has supported the cause and/or purchased Roar coffee -- thank you. Your efforts have made a tremendous difference. Together, we were able to donate enough to provide clean water to over a thousand people! This is an ongoing partnership, and we can't wait to see what the future holds for this wonderful organization.

If you'd like to purchase Roar coffee and contribute to Neverthirst, we sell our whole beans here and single-serve pods here. Your donation is included in the purchase price.